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Parking Management Dashboard – 5 Key Features

What happens in your parking lot affects your customers and tenants, so it has a direct impact on your business.  ParkPow’s revolutionary software and easy to use parking management dashboard allows property owners and managers to track vehicles, receive alerts and respond swiftly when drivers violate parking lot rules. 

Let’s look at how parking management connects to revenue and explore the ParkPow features that make all the difference.

Why Parking Management Matters

In a perfect world drivers would enter and exit parking lots carefully, show courtesy, only park in allowed spaces and leave within posted time frames.  Unfortunately, we don’t live in a perfect world. If you have a parking lot with rules, you’ll have visitors who don’t think those rules apply to them.

Non-customers will park in spaces clearly marked “Customers Only.” Drivers will ignore your parking time limits.  Guests will take spaces marked only for tenants.  And unless you have a solution in place, most of the time they will get away with it, so they’ll do it again and again.

“I’m not hurting anyone or breaking any laws,” they reason. However, parking management matters for property and business owners for several very important reasons.

Parking matters for businesses and non-businesses alike. Source: Pixabay.

Why Parking Management Matters

In a perfect world drivers would enter and exit parking lots carefully, show courtesy, only park in allowed spaces and leave within posted time frames.  Unfortunately, we don’t live in a perfect world. If you have a parking lot with rules, you’ll have visitors who don’t think those rules apply to them.

Non-customers will park in spaces clearly marked “Customers Only.”  Drivers will ignore your parking time limits. Guests will take spaces marked only for tenants.  And unless you have a solution in place, most of the time they will get away with it, so they’ll do it again and again.

“I’m not hurting anyone or breaking any laws,” they reason.  However, parking management matters for property and business owners for several very important reasons.

Parking Affects Relationships

Businesses work hard to attract new clients, leads, tenants and shoppers, then to keep them coming back.  If you rely on local business, you probably invest in your website, your signage, your seasonal displays and a host of other activities designed to encourage people to prefer your brand over your competitor.  Yet you might be neglecting one of the most important aspects of relationship-building.

Your parking lot is the first experience, the first physical interaction residents, customers, patrons and clients have with your business.  If you make a poor first impression, you may never have a second chance.

Let’s say your ideal customer does an online search for what you do or sell.  You’ve worked hard to get your business to rank well in search results, so she finds you quickly.  You’ve also put effort into gathering positive reviews, so she reads them and her interest grows.  The coupon she receives in the mail convinces her to stop by your location.  She has cash and she’s ready to make a purchase.

However, when she gets to your location, she can’t find parking because people from surrounding businesses are parked in your spaces, even though you’ve marked that they shouldn’t.  It starts to rain and she decides it’s not worth the trouble after all. She now has a negative view of what it’s like to do business with you, and she never returns.  All that work you put into creating positive interactions goes down the drain.  Our parking management software gives you tools to keep this from happening.

Busy, unmanaged parking lots can negatively impact business. Source: Pixabay.

Revenue and Parking Management

Up to 40 percent of drivers say they have avoided going to certain businesses because of parking challenges. Parking problems shouldn’t be the norm for people who rent from you, shop at your store, want to eat at your restaurant or are interested in procuring your services. If it is, they’ll take their money elsewhere.

Parking management is even more connected to revenue when your parking spaces are monetized. If you have meters or charge for parking on your lot but you don’t have a way to monitor what’s actually going on, it’s very likely people are getting away with free parking time, and you’re losing income.

Parking Management and Road Rage

Road rage happens when drivers get very angry, very quickly, and they lose control of their emotions and driving behavior. People spend an estimated 17 hours a year looking for parking spaces, and that leads to frustration. They drive more aggressively, and they’re more likely to cause accidents.  However, it doesn’t just happen on roads and highways.

  • 61 percent of drivers report feeling stressed searching for a parking spot.
  • 23 percent admit parking problems have led to road rage.
  • 33 percent of people say road rage has made them gesture aggressively at other drivers.
  • 47 percent say they’ve yelled at the other person.
  • 24 percent say they’ve used their vehicle to block other drivers from going where they wanted to go.

All that affects your business.  The person who became angry in your parking lot will carry that attitude with them when they enter your business.  The person who was yelled at, blocked off or given a rude gesture isn’t going to be in a spending mood either.

Parking problems can lead to parking lot rage… and angry cats too. Source: Pixabay.

5 Ways Our Parking Management Dashboard Helps

Most property owners agree they’d like better relationships, more revenue and improved safety, but they don’t want to pay someone for parking lot monitoring. An emerging trend involves the use of technology for parking management and parking access. Our feature-rich software gives you a virtual lot attendant who is vigilant 24/7, and helps you keep tabs on what’s really going on.

1) Overall Traffic Patterns at a Glance

One parking management dashboard gives you a comprehensive overview of all the parking lots you manage. Then, break down data by specifics like authorized drivers, residents, vehicle types, entrances and exits or other values.

2) Powerful Search Capabilities

Find out how many of the people using your lot are authorized to be there, what number are residents and how many are visitors. If you need information about a specific vehicle, our parking management dashboard lets you see all available data on that vehicle with one click.

3) Instant Alerts

Use your parking management dashboard to set alerts so you receive notifications when unauthorized vehicles enter your lot or when parked cars exceed time limits. If someone breaks your rules, you’ll immediately receive an email with a photo and timestamp. Plus, if you, your employee or law enforcement interact with the driver of that vehicle, you can document that interaction under their records.

4) Fine-Tuned Automatic License Plate Recognition (ALPR)

Our parking lot software is so incredibly effective because of our powerful automatic license plate recognition software capabilities. Through your parking management dashboard you get up-to-the-minute data on every single vehicle that enters and exits.

  • ALPR works on cars, trucks, service vehicles, even motorcycles.
  • Extremely accurate, even on dark, blurry or fast moving images and multiple vehicles.
  • Works with any camera.
  • Easily forward and integrate results.

5) Easy Customization

It’s so easy to tailor your parking management dashboard even people with limited computer skills can do it. You make the rules and change them as often as you like.

Set alert notifications for specific vehicles or violation types.  Edit sites to manage data the way it’s most useful to you.  Add, edit or delete individual cameras. Input up to six custom vehicle fields.  Create and manage vehicle tags, all from one location.

Who Uses Our Parking Management Software

There are a lot of reasons parking management is important to business success no matter what industry you’re in.  These are just a few of the following business types that benefit from using our parking management dashboard:

  • Retailers – Give customers the best possible experience from the moment they enter your parking lot and when they visit your store they’ll already be positively engaged.
  • Apartments and condos – Provide around-the-clock security as one of your amenities so you stand out from the competition.  Enforce tenant and visitor parking rules.  Reduce issues and keep both your residents and office staff happy.
  • Hotels – Welcome guests with an instant feel of security and convenience personalized to their needs for quality experiences and rave reviews.
  • Healthcare facilities – Simplify parking lot monitoring.  Reduce stress for patients and visitors dealing with medical challenges.  Keep reserved spaces open for employees and emergency visitors.
  • College campuses – Universities face unique challenges monitoring multiple lots and sprawling campuses.  Customize and streamline surveillance with our parking management dashboard.
  • Municipalities – Cities depend on the revenue from monetized parking, and law enforcement is already stretched thin.  Put technology to work managing parking lots and spaces so municipal parking assets become safer, more efficient, and more profitable.

Test Drive Our Parking Management Dashboard

We’d love to show you how easy it is to use our parking management dashboard by offering a free demo you can explore at your convenience. Contact us today!

About ParkPow

ParkPow lets you manage your parking lot and enforce parking rules. Track vehicles, get alerts, identify violators, access dashboard, and more! Contact us.

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